Cardinal Digital Marketing, the healthcare division of Power Digital Marketing, today announced the anticipated debut of its AI growth operating system, OmegaHealth, at its live virtual summit Scaling up 2026 between Oct. 13 and 14.

For healthcare marketers running dozens of locations and brands, simple questions are often impossible to answer. They are expected to show CFOs and private equity boards booked appointments, kept visits and revenue, not just clicks and calls. But the data needed to prove it is scattered across ad platforms, CRMs, electronic health records, scheduling systems and call tracking, and measurement tools built for other industries rarely account for HIPAA.

“So many measurement solutions, especially out-of-the-box tools, just aren’t built for healthcare,” said Lauren Leone, President of Cardinal Digital Marketing. “They depend on conversion volume healthcare doesn’t have, and they ignore the walled gardens our industry has to work around. Scaling Up is where marketers see what actually works, from the organizations doing it.”

OmegaHealth connects the systems where patient growth data lives, including ad platforms, call tracking, CRMs, and online scheduling. Further, by using OmegaHealth, marketers get a daily read on whether every location and brand is pacing to goal, an analyst they can ask anything in plain language, and a toolkit that diagnoses and fixes the problems standing between them and new patient volume.

Attendees of the live session can claim a free Growth Diagnostic, an audit of their patient acquisition strategy.

Leaders building the healthcare measurement playbook

Now in its fourth year, Scaling Up 2026 will also bring together leading experts from Google, Meta, Cleveland Clinic, Action Behavior Centers, Tend Dental, USPh, and United Musculoskeletal Partners to answer: what is actually driving patient growth?

Brooke Newton, VP of Marketing & Growth at AllerVie Health, will share how she replaced manual, finance-run reporting with an attribution foundation that earned the trust and funding of the leadership team and board. Action Behavior Centers returns to Scaling Up to continue its story, showing what becomes possible once connected data is in place. Marketing leaders from USPh, Cedars-Sinai, and RejuvenX will discuss how marketing earns the investment that drives patient volume.

Cardinal and Power Digital measurement experts will also go deeper into the methods behind the results. Sessions cover incrementality testing across a national footprint and a forecasting model for a multi-location group that drove a 40% increase in new patient volume.

Many healthcare marketers are working in silos, under pressure to solve measurement overnight,” said Ashley Petrochenko, VP of Brand Marketing at Cardinal Digital Marketing. “Hearing peers talk honestly about the time, effort, and buy-in it took them helps. That’s why we built Scaling Up: you’re not alone.”

The summit’s sponsors bring the data layer into focus. Freshpaint will explore EHR-connected marketing with OrthoCarolina and Baptist Health. Liine will cover the data required to power AI marketing analytics with Geode Health. Patient Prism will examine the patient demand lost between marketing and operations.

Staying visible as healthcare discovery changes

The program also addresses how patients now find care. Meta’s Clare Tuck and Emily Brill will discuss how patients use social platforms to research care and why creative has become the new targeting layer. Google’s Jonathan McGowan will cover what AI Overviews, AI Mode, and AI-powered campaigns mean for healthcare advertisers. Leaders from Keck Medicine, Cape Fear Valley Health, and Affordable Care will share how they stay visible as AI-generated answers replace the click.

Several sessions focus on reaching women across long, complex care journeys. Theresa Porcaro, VP of Growth at Pelvic Rehabilitation Medicine, will share how her team reaches women before a diagnosis through patient ambassadors, provider-led TikTok lives, and endometriosis education on college campuses. Chelsea Lockhart of Sutter Health, Mikaela Martin of Verbal Beginnings, and Jesse Fiest of Spring Fertility will discuss how marketing stays present through care decisions that take months or years.

Event details

Scaling Up 2026 opens Oct. 13 with an executive panel on the 2027 growth agenda, featuring Amanda Todorovich, Enterprise Executive Director of Digital Marketing at Cleveland Clinic, and Daniel Goldberg, SVP of Sales and Growth at United Musculoskeletal Partners. The summit is free for healthcare marketers and executives, and all registrants receive on-demand access to sessions after the event. Register at https://www.cardinaldigitalmarketing.com/scalingup-healthcare-performance-marketing-summit/registration/

Scaling Up 2026 is sponsored by Patient Prism, Freshpaint, Liine, Zocdoc, and Ours Privacy.

About Cardinal Digital Marketing

Cardinal Digital Marketing is a healthcare performance marketing agency that helps multi-location provider groups and health systems grow new patient volume and prove what’s driving it. Founded in Atlanta in 2009, Cardinal serves dental service organizations, behavioral health organizations, specialty provider groups, and health systems with paid media, organic and AI search visibility, and measurement and analytics. Cardinal is the healthcare division of Power Digital and the creator of OmegaHealth, its healthcare AI growth operating system; Scaling Up, the annual healthcare performance marketing summit; and the Ignite Healthcare Marketing Podcast. Learn more at cardinaldigitalmarketing.com.

About Power Digital Marketing

Power Digital is an AI-native growth firm at the intersection of marketing, technology and data intelligence. They design AI-informed growth strategies shaped by world-class talent and build growth systems that learn, adapt and compound over time. For more than a decade, its strategists, creatives, analysts and technologists have worked with thousands of brands and run thousands of MMM models and incrementality tests that have shaped their strategy into driving undeniable growth. That intelligence now lives inside the AI ecosystem, Omega and their creative AI suite, Creative Affinity. Learn more at www.powerdigitalmarketing.com.

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